Post by account_disabled on Jan 8, 2024 7:29:52 GMT
Acontent. This could involve for example providing different landing pages for your site depending on where the visitor is browsing from. One thing you should be aware of when catering to international audiences is the meaning of colour in different cultures. For example in Western culture the colour red can symbolize positive things like love and action whereas in Middle Eastern culture this colour can have more negative connotations representing evil caution and danger. Check out this infographic to explore the meaning of different colours around the world. Similarly during a website redesign youll want to be cautious of using imagery with any gestures. While the thumbs up gesture commonly denotes a job well done in most cultures in other cultures such as Greece or the Middle East this can be considered offensive.
Another step towards personalization is to familiarize the buying experience for customers. This involves not only translating your ecommerce checkout but also providing local payment and currency options. For example if youre selling to customers in China but only have payment options in euro this can Digital Marketing Service cause a problem. In fact 33 of customers are likely to abandon their carts if a local currency option is not available. Knowing that China consumers tend to use WeChat Pay and AliPay rather than traditional debit and credit cards you can provide these local payment options to reduce cart abandonment rate.
Show up in local search results SERPs. Once youve taken care of all the above you can reap the rewards of content localization done well. Thanks to your efforts to target specific markets localize your content and optimize this content for SEO youll thrive on international search engines and appear more frequently in local search engine results. For example when we search for tracksuit in English JD Sports appears as one of the first organic search engine results. JD Sports ranks on first page of English SERP for tracksuit Thanks to successful content localization.
Another step towards personalization is to familiarize the buying experience for customers. This involves not only translating your ecommerce checkout but also providing local payment and currency options. For example if youre selling to customers in China but only have payment options in euro this can Digital Marketing Service cause a problem. In fact 33 of customers are likely to abandon their carts if a local currency option is not available. Knowing that China consumers tend to use WeChat Pay and AliPay rather than traditional debit and credit cards you can provide these local payment options to reduce cart abandonment rate.
Show up in local search results SERPs. Once youve taken care of all the above you can reap the rewards of content localization done well. Thanks to your efforts to target specific markets localize your content and optimize this content for SEO youll thrive on international search engines and appear more frequently in local search engine results. For example when we search for tracksuit in English JD Sports appears as one of the first organic search engine results. JD Sports ranks on first page of English SERP for tracksuit Thanks to successful content localization.